From February 14-16, NBA All-Star 2020 will take over Chicago for the NBA’s annual midseason showcase.
While NBA All-Star fits into the schedule annually, this year’s event has the makings to be one for the history books.
Here are the 5 reasons that you need to attend NBA All-Star 2020.
Return to Chicago
Chicago is one of the top markets in the NBA, yet this is only the third time the Windy City has had the honor of hosting NBA All-Star.
It’s been over 30 years since Michael Jordan stole the show at NBA All-Star 1988 in Chicago, and the city has been chomping at the bit to get another chance to be put on the brightest stage in the sport.
This is also the first time that the United Center will host All-Star Weekend as it wasn’t opened until 1994. As a venue known just as much for entertainment hosting as basketball, there’s no doubt that the Chicago Bulls and United Center will pull out all stops for an unforgettable weekend.
As an already established culture hub in the United States, expect NBA All-Star to completely take over the city. Brands like Jordan, House of Highlights, Adidas and Foot Locker will have pop-up shops throughout the city, and there will be events throughout the week to entertain guests no matter when they arrive into town.
Expect to see the Jordan brand Air Jordan Chicago 1 shoe all throughout the city, as the most recognizable sneaker on the planet will be put on full display in the city it’s named after.
NBA All-Star is basically The Oscars for the sports world.
Recognizable faces in sports and entertainment from all around the world make the trek every year for NBA All-Star, creating a can’t-miss event as a fan.
Whether it’s rappers, actors, NBA legends or more, you’ll never guess who you’ll see in Chicago.
Last year in Charlotte, NBA All-Star was highlighted by appearances from all three members of Migos, J.Cole, Meek Mill, Gucci Mane, Didier Drogba, Bill Russell, Julius Irving and many, many more.
With the event returning to Chicago, we may see even more celebrities than normal come out of the woodwork to be a part of NBA All-Star 2020.
World's Best Players in One Place
There is no greater collection of basketball talent in the world than during NBA All-Star every year.
While the NBA Finals is the two best teams in the league going head-to-head, NBA All-Star is the 26 best players on the planet sharing a court together for one night.
This system isn’t new, in fact it’s been this way since NBA All-Star’s inception, but the potential 2020 All-Star rosters could be the greatest collection ever of modern basketball talent. Players like Giannis Antetokounmpo, Kawhi Leonard and Steph Curry are all comfortably in their prime while names like James Harden, Russell Westbrook, Anthony Davis and more are still lighting the league up. Oh, and then there is LeBron James, who will absolutely be in the fold.
Even without Kevin Durant and Klay Thompson, who will both miss the 2019-20 season due to injury, this year’s All-Star rosters have the chance to be special.
There's Nothing Like All-Star Saturday Night
NBA All-Star 2020 may be main evented by the 69th NBA All-Star Game, but State Farm All-Star Saturday Night also garners a healthy amount of attention.
All-Star Saturday Night is highlighted by the Mtn Dew 3-Point Contest and the AT&T Slam Dunk, which are the social media darlings of the entire weekend.
All-Star Saturday Night is also the most fun-loving time of the weekend. While the competitions are taking place, you’ll see the All-Stars and other high-profile NBA talent sitting on the sidelines and enjoying the event with you. Some players will get involved, like Russell Westbrook helping Hamidou Diallo on his way to the 2019 Dunk Contest title, and others will just laugh and joke throughout the night.
While the All-Star Game is your showcase of the league’s top talent, All-Star Saturday Night is your variety show that highlights what can be so special about the league and the culture it cultivates.
You Can Meet NBA Legends
NBA Premium is giving you the chance to interact with some of the biggest names in basketball history during NBA All-Star 2020.
With an Official Ticket Package to NBA All-Star 2020, you get access to 2-Hour Pre-Game Hospitality on Sunday that includes meet-and-greets with NBA players and legends.
In previous years, NBA Premium has hosted Dominique Wilkins, George Gervin, Muggsy Bogues, John Salley and more.
To see more about attending NBA All-Star 2020 with an Official Ticket Package, click below: